Appsy

Appsy, formerly known as SzuperApp, encountered challenges in both their naming and communication strategies. They offer solutions for eCommerce companies to expand their client pool with a mobile appshop. Appsy aims to cultivate heightened engagement among its clientele, fostering a more enriched experience for their customers.

Employing a comprehensive approach to branding and naming, we presented a sophisticated solution that involved a complete rebranding initiative, including a refined nomenclature and visual identity. Emphasizing the need for a cohesive color scheme, a distinctive yet straightforward logotype, and a transparent, well-crafted, responsive website, we successfully executed a transformation aligned with their objectives.

The website was created using Webflow, focusing on distributing the provided content effectively on a one-page layout. A significant aspect of this project was ensuring that the website did not rely on any CMS, enabling easy export and self-hosting capabilities.

Following the implementation of these changes, Appsy has achieved increased success, securing a larger and more significant clientele with a reduction in ambiguity and a clearer brand interpretation.

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