Selon Sophie means "according to Zsófi". Once she discoved yoga, its effect on Zsófi's life was irreversible. It became clear that clothing truly tailored to the needs of the yoga community is difficult to find in Hungary. And so, Selon Sophie was born. She dreamt of clothes that provide superior comfort, design, colours and above all, attention to the customers. Selon Sophie is made by yoga lovers, for yoga lovers.
Dare undertook the gratifying task of crafting a new brand identity for Selon Sophie, using our expertise to address application issues associated with their previous logo. Despite already boasting a dedicated customer base, our team adeptly identified and implemented effective solutions, culminating in the establishment of a cohesive and refined identity that harmonizes seamlessly with the exceptional quality of Selon Sophie's products.
Client: Zsófia Nebojsza
Photography: Richárd Kovács
Photography: Fanni Sutus
Art direction: Fanni Zámbó
Visual identity: Fanni Zámbó